Decatur – high-rise condominium conversion on Seattle’s First Hill.

In 2006, Matrix was hired by Wysong Capital Corporation to handle the sales and marketing of a new high-rise apartment-to-condo conversion project on Seattle’s First Hill. This was a concrete-and-steel tower with 146 homes, fully rented up and in need of significant renovation before selling as condominiums.

Matrix has extensive experience working on conversion projects, and we brought that experience and knowledge to this project. We advised on the legal process and necessary documents to notify tenants of the conversion. We developed the strategy for sales release timing and pricing. Based on our target market and competition, we consulted with the interior designer and developer on renovating the interior finishes and amenities.

Marketing included custom-directed photo shoots of the neighborhood and building, development of a unique high-end brand, model home targeting, sales office layout and displays, advertising campaign, online marketing and event marketing.