Ruby – new condominium community in Seattle’s Eastlake neighborhood.
52 homes sold and closed in 2010 by Matrix Real Estate.
The Matrix team worked with the developer to design all the homes as open-one bedrooms and one-bedrooms. This enabled us to keep home sizes and price points down, minimize the noise from I-5 and maximize views of Lake Union which were enjoyed by most homes. This turned out to be fortuitous targeting as first time home buyers were one of the more active buyer groups during the declining market we faced in 2009 and 2010.
Despite the challenges of the market, Matrix and Barrientos stuck together through sell-out, finding sales through continual market analysis, strategic pricing, broker marketing and buyer incentives. In one of the worst real estate markets in decades, Matrix Real Estate was able to sell all 52 homes in just under 18 months at an average of just under $360/square foot, with the last home closing in August 2010.