Matrix Real Estate is Seattle’s new home sales and marketing expert.
Matrix has sold over 12,000 new homes in the Puget Sound area in the past 15 years. Our specialty is developer services: new community sales and marketing including condos, townhomes, single family homes and land. We provide services from community and land use evaluation to making recommendations that will help sell homes efficiently and profitably. We have experience working directly with builders, developers, receivers and financial institutions.
When you work with Matrix, you aren’t delegated to a third-tier project manager. Our team is small, so you will be working directly with our partners and principals. Teamwork is how we do business.
We work together as a tight-knit group, forming strategies that will help you meet your goals, then bringing them to you for feedback and input. This allows us to respond quickly and implement changes that can result in increased sales and profitability. With marketing and sales under one roof, Matrix has the ability to respond immediately to what we hear from prospects, buyers and brokers, ensuring strong sales momentum.
Think of us as your own sales and marketing division. Whether you work around a boardroom table, a construction trailer or a kitchen table, we sit down with you as part of your team.
With decades of combined experience in the greater Seattle area, our Developer Services include –
- land acquisition analysis
- financial consulting
- competitive market analysis
- detailed market tours
- feasibility studies
- market analysis
- target market definition
- site planning, product mix and building amenities consultation
- floorplan and interior design criteria and review
- project approvals and legal document review
New Home Sales:
- new home sales management and brokerage services
- initial pricing recommendation and revenue forecasting
- sales, pricing and product release strategy
- regularly updated competitive market reporting
- legal document coordination and review
- recommendations on financing options and alternatives
- assistance in applying for and gaining FHA and FNMA approvals
- interviewing, hiring and training of onsite sales team
- management of prospect database and follow-up
- careful oversight of each presented purchase and sale contract
- complete sales management through the last closing
- daily and weekly reporting of buyer traffic and sales
- tracking of construction progress and available inventory
- tracking of punch list and maintenance needs
- weekly meetings between the developer and sales team
New Home Marketing:
- marketing management and budgeting
- recommendations for vendors including interior design, graphic design, printers and signage companies
- managing the graphic design process – branding, signage, web design, print materials
- sales office critical path, layout, design and set-up
- model home coordination with interior designer
- advertising planning
- media buying
- content marketing, online advertising and social media marketing
- media relations and press releases
- event planning and management
- broker outreach
- prospective buyer database outreach
- regular marketing analysis and plan updates
Take advantage of our hands-on, collaborative teamwork, offering complete sales management and marketing services with oversight from the most experienced senior marketing team in the area.
View a selection of our current and previous projects here.
Contact us for more information or an initial consultation:
Matrix has years of experience with the sales and marketing of single family home developments throughout the Puget Sound area. Unique services for single family developers include consulting on project financing, floorplan development and lot fit, sales office and model home requirements and project amenities.
Additionally, we have experience managing marketing for new home developers from start-up, including branding, signage, website, sales office design, social media prescence and more.
Townhome communities are a long-time specialty of Matrix Real Estate. We have worked on projects ranging from a handful of three and four-plex buildings to over 200 units. Townhome-unique challenges that we can assist with include review of legal documents, take-out financing and FHA approval to match the zoning, and HOA management, budget and inclusions.
Condominium marketing was the first focus of our company founders in the late 1990s. Since then, we have worked with developers of new condominium projects including low-, mid- and high-rise. Our specialty is understanding the current market requirements, from product design through sales flow.
Additionally, Matrix has brought to market more condominium conversion projects than any other Puget Sound-area company. Our projects have ranged from low-rise, multi-building suburban projects to urban high-rise projects in the heart of Seattle. We understand the legal and financing requirements of conversion projects better than anyone else in this market.
The Matrix team has recent experience marketing and selling resort communities in Ocean Shores, WA and Crescent Bar, WA at our Crescent Ridge Ranch community. Resort communities have a truly unique target market. Understanding the market and how to reach the buyer is the key, and that’s where our experience plays in.